Will Oremus / OneZero:Q&A with Twitter’s senior director of curation Joanna Geary on how her team decides which trends to summarize and how to contextualize them, moreTwitter description guy isn’t a guy. It’s Twitter’s curation team, and I talked to the woman who runs it.
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Twitter’s senior director of curation Joanna Geary on how her team decides which trends to summarize and how to contextualize them
In a recent interview with OneZero, Joanna Geary, Twitter’s senior director of curation, discussed her team’s role in summarizing and contextualizing trends on the platform. Geary leads a team of curators who work to highlight important conversations and stories unfolding on Twitter in real-time.
Geary explained that her team uses a combination of data analysis and human judgment to determine which trends to feature in the “What’s Happening” section of the Twitter app. The team looks at a variety of factors, including the volume of conversation around a particular topic, the geographic distribution of those conversations, and whether the conversation is evolving over time.
Once a trend has been identified, Geary’s team works to provide context for users who may not be familiar with the topic. This can include adding additional information to the trend’s description or linking to relevant articles or resources.
Geary also emphasized the importance of maintaining a diverse range of perspectives in the curation process. She noted that her team strives to represent a variety of voices and viewpoints, and they regularly seek feedback from users to ensure that they are accurately reflecting the conversations happening on the platform.
The interview also touched on the challenges of content moderation on Twitter, particularly in the wake of the January 6th insurrection at the U.S. Capitol. Geary acknowledged that the event was a turning point for the platform and has led to increased scrutiny of the company’s policies and practices.
Despite these challenges, Geary expressed optimism about the future of Twitter and its ability to facilitate meaningful conversations and connections. She noted that the platform has become an important tool for journalists, activists, and communities around the world, and that her team is committed to supporting those efforts.
Overall, the interview provides insight into the behind-the-scenes work of Twitter’s curation team and highlights the importance of thoughtful, responsible content curation on social media platforms. By combining data analysis with human judgment and a commitment to diversity and inclusion, Twitter’s curation team is working to ensure that users have access to accurate, relevant, and engaging content on the platform.
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